T2 Systems, Inc., a Leading Parking Systems Innovator, Introduces New Loyalty and Reservation Features to the Industry’s Only Unified Parking Management Platform

T2 Flex™, the industry’s only unified suitefor every aspect of parking management, equips parking operations withthe right tools to meet their business needs and objectives. The release of T2 Flex 7.4 contains new features that deliver efficiencies and functionality to parking operations, including Loyalty Programs and Online Facility Reservations, built on the T2 Flex unified platform.

“These new features were designed to be used easily by the parker, and to enhance the ways our customers help their customers,” said Mike Simmons, T2 co-founder and CEO. “The 7.4 Release of T2 Flex is accompanied by the 7.4 Release of T2 eBusiness that makes it even easier for our customers to leverage these new benefits for their organization. I am thrilled that the 7.4 Release, which extends the power of T2 Flex’s Unified back office system to these two exciting consumer-facing features, will arm parking organizations with resources to serve their customers on their terms.”

The T2 Flex Loyalty Program provides parking operations with a strong customer acquisition and retention tactic: allowing parkers to earn discounts based on parking frequency, dollars spent, or duration of stay at a parking location. Parking operations can now provide incentives to parkers, and offer tiered reward structures that reward greater loyalty with greater discounts, to attract and maintain a customer base that becomes unlikely to park at a competitor’s location. And since the Loyalty Program is tied directly to the parker’s record, Loyalty information is easily reported on and is always precise.

Not all parking reservations are created equal. Unlike some third party Reservations systems, T2 Flex Online Facility Reservations accounts for online parking facility reservation booking and reservation fulfillment in real time—and in the same place as all other parking data, just like the T2 Loyalty Program. Reconciling reservations and available capacity, a troublesome task that has historically required manual intervention, is now automatic.

About T2 Systems

Started in 1994, T2 Systems is a technology-focused parking system provider with deep roots in the evolving parking industry. This commitment is evident in T2’s quality products and services, thought leadership and strong customer relationships. With its proven, unified solutions, T2 Systems is trusted by close to 400 organizations in the U.S. and Canada, including universities, cities, towns, hospitals and parking operators. T2 Systems is headquartered in Indianapolis, Indiana and has virtual offices throughout the United States and Canada. For additional information about T2 Systems, Inc. products and services, visit www.T2systems.com.